About Program

Programme Aims and Objectives
This programme is suitable for:

those who are interested in starting or further developing their business careers in marketing;
those who intend to improve their analytical skills in making marketing decision;
those who plan to pursue higher academic qualifications such as a PhD programme;
those who have a strong background in a professional area (e.g. finance, engineering) but still want to enhance their understanding of customer behaviour and grasp more market opportunities to expand their businesses.

This programme is designed to nurture marketing professionals and entrepreneurs. After completing this programme, students should be able to:

acquire advanced knowledge of marketing philosophy, principles and techniques;
develop critical awareness of contemporary strategic marketing issues from international perspectives;
apply analytical tools including state-of-the-art software commonly used in marketing to respond operationally in dynamic, complex marketing environments and to make sound marketing decisions;
develop a keen social conscience, through application of high ethical standards in the field of marketing.

Course Description
Core Courses (total 18 credit units)

Marketing Strategy and Planning*
Consumer/Buyer Behaviour*
Applied Marketing Research*
Brand Marketing: A Chinese Cultural Perspective*^
Database Marketing: Models and Analysis*
Marketing Engineering*

* CEF reimbursement courses

Electives (minimum 12 credit units)

Strategic Retail Management
Chinese Business Culture and Marketing
Financial Services Marketing
Global Marketing
Electronic Marketing
Social Media Marketing
Customer Relationship Management
Integrated Marketing Communications
Game Theory and Strategic Marketing
Marketing Practicum: Skills & Projects

Advanced Marketing Consulting Skill & Project
Students may also consider taking any other taught postgraduate courses offered by Departments under College of Business as electives; however, course(s) chosen are subject to the Programme Director’s approval (maximum 3 credit units).
Career Prospect
As a major commercial centre in Asia, Hong Kong has provided rich opportunities for graduates equipped with advanced marketing knowledge and techniques. Our ambitious graduates will be equipped to work for a wide range of organizations both in Hong Kong and internationally, in a variety of areas such as marketing management, advertising, marketing research, business consultancy, and sales management. Graduates may also pursue PhD studies.

Syarat Pendaftaran

  • English Language Proficiency
    • TOEFL : 79
    • IELTS : 6.5
  • Academic Score/Qualifications
    • Bachelor Degree (hold a recognized bachelor's degree, or equivalent. preferably possess over 2 years of working experience in business.)

Documents

Common documents
Academic Transcript
Passport
Degree Certificates
Required for final assessment of the Institution
English Proficiency Certificate

Jenjang Pendidikan

Master Degree (S2)

Jurusan

Business / Management / International Business / Business Administration

Masa Studi

Full Time (Normal Study Period: 1 year, Maximum Study Period: 2.5 years)

Biaya Pendidikan

HKD 253,500/tahun

Intake Batas pendaftaran
Sep -
Universitas123 - Akademik

Profil

Welcome to City University of Hong Kong (CityU). We are a dynamic university established in 1994 and uniquely located in the heart of Hong Kong, Asia's world city. Our goals are to pursue high levels of excellence, promote innovation and nurture creativity with the aim to improve people's lives. In a city where East meets West, our vision is to become globally recognised for professional education, one that emphasises the mutual enrichment of different cultures and intellectual traditions, and for research that makes a real difference.

CityU is growing. It comprises of nine Colleges/Schools in a wide range of disciplines including Business, Engineering, Liberal Arts and Social Sciences, Science, Veterinary Medicine and Life Sciences, Creative Media, Data Science, Energy and Environment, and Law. CityU is also home of Hong Kong's first-ever Bachelor of Veterinary Medicine programme at the Jockey Club College of Veterinary Medicine and Life Sciences commenced in the 2017/18 academic year in partnership with Cornell University, one of the world's top-ranked veterinary schools. Our curricula are designed to promote knowledge creation, original discoveries and innovative thinking by integrating teaching and research at all levels.

As an international university, we emphasise diversity, intercultural learning and a global vision. Our distinguished faculty are recruited from all over the world. We have established an excellent international network of academic collaborations and developed global agreements with over 400 student exchange parties from more than 40 countries/jurisdictions. Our graduates are thoughtful, adaptable and open-minded professionals who make positive contributions to society.

CityU has performed strongly in international rankings. According to Quacquarelli Symonds (QS) World University Rankings 2022, CityU is ranked 53rd in the world. In terms of research quality as measured by citations per faculty member, CityU is ranked among the top 31 globally, reflecting its substantial and rapidly rising research strengths.

Keunggulan

CityU offers professional education that prepares its students for the challenges and exciting opportunities opening up in Hong Kong, the Asia-Pacific region and throughout the world. In brief, we are:

A leading global university

  • We have risen steadily in international rankings. Quacquarelli Symonds ranked us 4th in the world which is under 50 years old in 2020 and 53rd in the world in 2022.
  • In response to the challenges of the world today, we spearhead discovery and innovation at the forefront of our research and education.
  • Our strength spins a range of disciplines from Business, Creative Media, Data Science, Energy and Environment, Law, Liberal Arts and Social Sciences, Life Sciences and Veterinary Medicine to Science and Engineering.

Global Focus, International Standards

  • With over 400 exchange partners in 40+ countries/regions, CityU aims to provide over 65% of our students with overseas and internship opportunities.
  • Home to pre-eminent scholars, including 9 academics of prestigious national and international academies.
  • An international team of faculty with 70% of our professors recruited from overseas countries.
  • The medium of instruction is English.
  • A culturally rich and harmonious campus with over 20,000 students from Hong Kong, mainland China and more than 80 countries and regions.

Discovery-Enriched Curriculum (DEC)

  • Goal of giving all our students the opportunity to make an original discovery while at City University.
  • Broaden intellectual horizons through interdisciplinary Gateway Education (GE) courses.
  • Integrate research and discovery into curriculum to support innovation.
Biaya studi per tahun mulai dari

HKD 5,390

Students

20,000

Peringkat

70

Program Terkait

Profil

Universitas123
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